Rent.com was a super star when established. Back in the day, the company’s gross revenues were $80+ million a year. Unfortunately, new ownership has taken the company to an advertising business model verses a pay for performance model. Why did Rent.com stop the PFP concept in May 2015? My personal opinion is the lack of money. When their fees were increased to $459 per lease in 2013 or 2014, managers and owners bypassed their system by crediting the new tenant's rent $100. Another great business model falls because of greed.